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Shopify BFCM Ultimate Guide

Cam Sloan
Cam Sloan

Preparing Your Shopify Store for BFCM: A Comprehensive Guide

Introduction: Welcome to our comprehensive guide on Black Friday Cyber Monday (BFCM) tailored for Shopify retailers. This is the first in a 4-part series, curated to empower you with insights and strategies as you approach the mega shopping weekend. Our roadmap across the series includes:

  • Post 1: Preparing Your Shopify Store for BFCM.
  • Post 2: Marketing and Promotion Strategies for BFCM.
  • Post 3: Enhancing Customer Experience on Shopify During BFCM (Coming Soon).
  • Post 4: Analyzing and Leveraging BFCM Data for Future Growth (Coming Soon).

After delving into each post, you'll find links to both the previous and the subsequent articles, ensuring you effortlessly flow from one topic to the next. Embark on this journey with us, and let's maximize your BFCM potential!

Inventory Management:

  • Adequate Stock: Nothing disappoints customers more than finding their desired items out of stock. Assess previous sales data, forecast demand, and stock up on popular products.
  • Timely Restocking: Partner with suppliers to ensure rapid restocking capabilities. Consider dropshipping supplementary products to widen your offering without heavy inventory costs.
  • Clear Communication: If something does go out of stock, communicate this clearly and offer alternatives or restock notifications.

Website Performance:

  • Site Speed: Shoppers are impatient, especially during sales. Use tools like Google PageSpeed Insights to ensure your site loads quickly.
  • Mobile Responsiveness: A significant portion of BFCM sales happen via mobile. Ensure your site is mobile-friendly, and consider using Shopify's mobile-optimized themes.
  • Server Stability: Expect a spike in traffic. Talk to your hosting provider about scaling options to handle increased loads.

Design Elements:

  • Highlighting BFCM Deals: Make your deals front and center on your homepage. Use banners, pop-ups, and dedicated deal pages.
  • Festive Themes: Incorporate BFCM-specific graphics and themes to invoke the festive shopping spirit.
  • Engaging Visuals: Quality images, videos, and animations can captivate users. But remember to optimize for speed!

Setting Up Special Promotions:

  • Flash Sales: Limited-time offers can create urgency. Schedule different deals to go live throughout the BFCM weekend.
  • Discount Codes: Use catchy, easy-to-remember codes. Consider segmenting codes for first-time shoppers, repeat customers, or newsletter subscribers.
  • Bundling: Group complementary products together at a discounted rate. Not only does this move more inventory, but it can also increase the average order value.


The BFCM weekend is both a challenge and an opportunity for Shopify store owners. By ensuring product availability, optimizing website performance, creating engaging visuals, and setting up irresistible promotions, you're laying the groundwork for a successful sales event. As you prepare, remember that the customer's experience is paramount. Your preparations should always aim to make their shopping journey seamless, enjoyable, and rewarding. With your store now primed for BFCM, it's time to amplify its reach and potential sales through effective marketing. Dive into the next article in our series, Marketing and Promotion Strategies for BFCM, and discover how to strategically broadcast your deals and engage potential customers. Happy selling!