How to Increase Average Basket Size on Shopify
What is Average Basket Size (ABS)?
In the bustling world of e-commerce, understanding various metrics can make all the difference between a thriving store and one that's just getting by. One such pivotal metric is the 'Average Basket Size'. Simply put, the average basket size refers to the average number of items that a customer adds to their cart during a single shopping session.
Contrary to the Average Order Value (AOV) - which focuses on the monetary value of each transaction - the average basket size focuses on quantity. A larger basket size means customers are buying more items every time they shop from your store. By increasing this number, you not only sell more products but also maximize the profitability of each customer visit.
So, how can you entice customers to add that one extra item, or maybe even two, to their cart? Here's a comprehensive guide tailored for Shopify store owners:
How to Increase Average Basket Size on Shopify
- Product Bundling
Themed Sets: Group related products together. For instance, a 'summer beach set' could include sunglasses, a hat, and sunscreen. Buy One Get One (BOGO): Classic deals such as 'Buy One Get One 50% Off' can encourage customers to add more items to their cart.
- Personalized Recommendations
"Frequently Bought Together": Use algorithms or apps that showcase products often bought in tandem with the item the customer is viewing. Personalized Picks: Utilize data on customer browsing and purchase history to suggest items tailored to their preferences.
- Volume Discounts
Offer discounts on purchasing items in bulk or multiples, such as "3 for the price of 2" deals.
- Limited-Time Promotions
Flash Sales: Offer limited-time discounts on specific products, prompting customers to grab them before they're gone. Seasonal Collections: Highlight limited-edition products available only for a particular season or festival.
- Upselling and Cross-selling
Upgraded Versions: Present an upgraded or premium version of a product being viewed. Accessory Recommendations: If someone is buying a camera, suggest memory cards, camera bags, or lenses.
- Sample Products
Offer mini or sample versions of other products at a reduced price or even for free when the cart reaches a certain quantity.
- Loyalty Programs
Grant points for each item bought, not just the total transaction value. This encourages customers to add more items to earn points faster.
- Interactive Product Quizzes
Create quizzes that lead to product recommendations. For example, a skincare quiz can suggest multiple products based on skin type and concerns.
- Social Proof
Showcase user-generated content or reviews that mention multiple products being used or bought together.
- Easy Return and Exchange Policies
When customers know they can easily return or exchange products, they're more likely to take chances on additional items they're unsure about.
Conclusion
Increasing the average basket size is a potent strategy to amplify sales without having to drive more traffic to your Shopify store. Remember, it's often easier to convince an existing customer to buy more than it is to find a new customer. With these strategies in your arsenal, watch your basket size - and profits - grow!